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Key Strategies for Marketing New Versus Existing Products
When it comes to crafting a message and communicating it to the market, one size doesn’t fit all. Your PR and marketing will differ depending on your product’s age. July 29, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. PR and marketing are essential elements in your product’s success. [...]
How to Build an Online Community People Will Love
July 28, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you build it, they will not come. Creating a thriving online community takes a lot of effort, listening and strategy. But it’s incredibly rewarding. More than mere traffic, an online community has a personality and momentum all its own. It’s a [...]
5 Ways to Get the Most Out of Your Negotiations
Here’s how to get the best value while building long-term business relationships. July 27, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. When we negotiate with potential business partners, we want to get the best value for our money and build a relationship that can bring further profit down the [...]
What Entrepreneurs Need to Know About the Post-Pandemic Telehealth Industry
July 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has dominated the headlines for well over a year now, and it’s clear that the pandemic has led to significant changes in the healthcare industry. Digital initiatives for healthcare that were once considered optional have become a vital [...]
Harness the E-commerce Boom with This Shopify Course
Learn how to launch and grow a side hustle business on Shopify. July 24, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Shopify has completely [...]
Three Reasons Why It's Never Too Early to Invest in HR
Many startups and small businesses view human resources as an unavoidable cost center rather than a strategic contributor to their success. Here’s why investing in HR sooner rather than later can pay dividends in the long run. July 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. After years of [...]
How I Got Myself on 75 Podcasts in the Past Year
This is how to leverage podcasting as a low-budget marketing tool. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. I have been on over 75 podcasts in the past year, sharing my story about MASAMI, the clean premium haircare brand I co-founded in February 2020. That’s right, 75 and counting! [...]
4 Reasons Why Now Might Be The Time to Grow Your Business
Adopting a growth mindset will help you face the challenges that stand in the way of your business being successful. July 23, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. While the time is almost never wrong to grow your business, choppy market conditions or uncertain government regulation can certainly [...]
This Entrepreneur Crowdfunded Her Scotch Whisky on Kickstarter. Now, She's Giving Back $250,000 in Grants to Minority Entrepreneurs … and Yes, You Can Apply for One.
July 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Carin Luna-Ostaseski is a first-generation Cuban American and one of the first Hispanic people in history to create a Scotch whisky company. Knowing that entrepreneurs of color in the United States are less likely to secure capital than their [...]
She Has Helped New Businesses Raise $41 Million in Startup Financing. Here's How You Can Use Her Experiences to Improve Your Funding.
Helena Murphy shares her experiences in helping startups get the funding they need. July 21, 2021 1 min read Opinions expressed by Entrepreneur contributors are their own. James McKinney interviews Helena Murphy, the founder of investing firm Raising Partners. Raising Partners uses expert guidence and direct investor connections to make [...]