Here’s how to stop potentially problematic ways of thinking from becoming career blind spots. September 27, 2018 7 min read Launching a business isn’t for the faint of heart — or the faint of mind. About half of startups fail within five years, according to Bureau of Labor Statistics — and though issues with scaling, funding and founders can be chief drivers, there’s often another key hiccup behind the scenes: cognitive bias. It’s a consistent deviation from rational judgment — the idea that we create our own individual “social realities” to dictate our actions. Humans’ built-in cognitive bias affects almost … Continue reading The 4 Cognitive Biases Entrepreneurs Should Avoid