August 19, 2020 11 min read Opinions expressed by Entrepreneur contributors are their own. When someone tells me they have written a book centered on their business, I am always so excited, because I know all too well the opportunities and massive benefits that come from writing and publishing a lead-generating non-fiction. However, all too often, it comes to light that the book wasn’t well planned and that huge opportunities have been missed, meaning the need to re-work the entire book, or otherwise opt to move forward with publication without ever truly maximizing on this goldmine of a tool. For professionals … Continue reading The Must-Haves When Planning Your Lead-Generating Non-Fiction