How you can save time and money compared to traditional outbound sales efforts. September 24, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I’ve witnessed many evolutions in marketing best practices, from the rise of digital- and social media-marketing to automation technologies replacing human tasks. And now there’s a new trend that is starting to take off called Account Based Marketing (ABM), and it has the potential to change everything for B2B professionals. Most B2B marketing campaigns have traditionally been designed to support the B2B sales team, which includes building all internal collateral materials and performing both inbound “pull” marketing … Continue reading The Rise of Account-Based Marketing