The Haspel family’s namesake clothing company, founded in 1909, continues to evolve while maintaining tradition. July 22, 2019 6 min read Summer is seersucker season, and this particular summer is especially meaningful to Haspel — the brand that first put the striped-and-puckered cotton fabric on the map. Joseph Haspel Sr. founded the New Orleans-based clothing company in 1910, and, 110 years later, it’s safely in the hands of his great-granddaughter Laurie Haspel, current president and CEO. A visionary of his time — both in terms of product and marketing — Haspel Sr.’s goal was to create stylish clothes that could stand up to … Continue reading This 110-Year-Old Seersucker Suit Business Is Led by the Founder's Great-Granddaughter. Here's How She Keeps It Current.