Oftentimes, profitable business ideas are far from the most attractive. September 27, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. While many entrepreneurs dedicate their time and energy to trying to create something “exciting” and “buzzworthy,” the reality is that many of the most successful startups originate with a relatively unglamorous idea. Just consider ride-sharing firms Uber and Lyft. Though the companies have lost some market value since going public, they are both worth billions. And when you step back to think about it, ride-sharing is essentially a gig economy version of a taxi service. However, their … Continue reading Why Unglamorous Entrepreneurial Opportunities Can Be Lucrative