Here’s how to keep it short, sweet and successful. September 25, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. An elevator pitch is one of the most important tools in the earliest stages of any startup’s development. Designed to be a short, catchy way to describe your business concept when you don’t have time to explain the details (as in during an elevator ride), there are a few hallmarks for effectiveness, but just as many ways it can go wrong. Here are some of the likeliest culprits, as well as how they can be resolved. You Sound Like … Continue reading Why Your Elevator Pitch Isn't Working